Adobe Flash isn't just Online Multimedia Software anymore

In recent time Adobe is releasing several new product and their updates, now they are not just a online multimedia software anymore.

"We've wrapped all of our branding and messaging around the Adobe Flash Platform," explained Michele Turner, VP of product marketing and product management for Adobe's platform business unit. This isn't new, she said, "it's just packaged the way it should have been years ago."
On the Web total percentage of Flash power video is about 80%, said Turner.

Of course, Microsoft, has been promoting its Silverlight technology as an alternate of Flash. The open source technology like HTML, CSS and Ajax are growing and Microsoft is trying to get hold over it. To fend Microsoft, Adobe is rolling out new releases and update day after day to remain favorite of their arms supplier to multimedia designers and developers.

Adobe is planing to lunch their new product called Adobe Flash Catalyst, which is a designing tool to create application interface without any coding. Demonstrated previously under the code name Thermo, Adobe Flash Catalyst ingests files from Adobe Creative Suite 4 application so they can publish it to Flash or AIR, this wil allow Adobe's framework to run rich internet applications outside the browser, and open the gate for design and development collaboratively, in con conjunction with an upcoming version of Flex Builder.

"It's an Eclipse-based tool that has an integrated two-way work flow," explained Turner. It will allow designer and developers to work for their project in parallel.

Adobe is also planning to release a preview version of the new Flex builder that integrates with Adobe Flash Catalyst called "Gumbo" on Monday. Company is hoping to attract a large number of developers. Beyond its new collaborative capabilities, the software features enhancements to the core integrated development environment, debugger, and editor. It also consist of new code profiling components and data-centric development capabilities.

Turner said that Flex Builder has been popular with JavaScript developers but less so with general scripted. Adobe, she said, wants to make Flex Builder a more general-purpose programming tool.

AIR 1.5 is also in queue or getting launch for Mac OS X and Window on Monday, and Linux version before end of this year.
Adobe already updated its Flash Media Server technology to enable dynamic streaming for servers, and to include enhanced AAC audio and improved content protection. Not only this company plans to demonstrate Flash Player 10 for smartphones though not the iPhones.

Google's Service to Index Web sites on Demand

Google has planned to add a button to its Google Site Search control panel, that will allow companies to use the service to index their Web site on demand. Google's search site is $100 -plus per year search as a service offering for public Web sites.
Previously, Site Search customers had no choice other than to wait for Google's Web crawler to re-index their sites, which might take few days. The exact time to re-index a page depends upon the algorithm that Google uses to calculate the interval between indexing sessions.

Nitin Mangtani, a lead product manager for Google Enterprise Search products, declined to provide details about how that interval is determined.
When new content is added to Web site, it's effectively invisible to Google Site Search unit it gets indexed, to wait several days for this to happen makes things difficult and a good time waste. That's the reason why, Google is providing a Site Search customers the leash to its spider.
Nitin Mangtani said, "We re-index the Web sites when they change but we don't give the end-user any control over when they want them re-indexed. With this release, that's what we're offering them."
Adobe is using Google Site Search on its Web Site and the company recently tested on-demand indexing for the launch of Adobe Creative Suite 4.
Tanya Wendling, senior director for Learning Resources at Adobe said in a statement that "Google Site Search made it easy to implement search across our Creative Suite product line and online sites, and we are now able to index thousands of new pages and make them available to millions of users worldwide within hours"

There will be no impact on the information in the main Google Search index. "Any special indexing we do for business customers does not impact Google.com," said Mangtani. When it comes to secondary search box it will allow searches restricted to a specific site, its queries the main Google index rather than Google Site Search index. (Note: Secondary search boxes merely provide an alternate format to submit a query using the site: search operator.)

Mangtani cleared that some news sites may not need on-demand indexed because Google index high-volume producers of content more frequently than the average corporate Web site.. But sites like business or government, which are indexed several times a day, are most likely to use a bottom to summon Google's search crawler, he added.